trails.cool — Logo Concepts

5 directions. Sage green (#4A6B40) on warm off-white. Avoiding mountain silhouettes (AllTrails territory).

1. Route Trace

An organic curved line — the shape of a real route. Suggests movement, planning, flow.

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2. Contour Ring

Topographic contour lines seen from above. Says "terrain" without being a mountain.

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3. Waypoint Dot

Three connected dots — the core gesture of the app. Place waypoints, get a route. Most ownable.

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4. Elevation Mark

A mini elevation profile — the signature feature of the app. Not a mountain, it's data.

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5. Wordmark Only

No mark. The typography IS the brand. The dot in ".cool" is the visual anchor.

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