diff --git a/apps/journal/app/jobs/demo-bot-generate.ts b/apps/journal/app/jobs/demo-bot-generate.ts
new file mode 100644
index 0000000..e27eb7a
--- /dev/null
+++ b/apps/journal/app/jobs/demo-bot-generate.ts
@@ -0,0 +1,60 @@
+import type { JobDefinition } from "@trails-cool/jobs";
+import {
+  DEMO_BACKFILL_TARGET,
+  DEMO_DAILY_CAP,
+  countSyntheticRoutesRecent,
+  countSyntheticRoutesTotal,
+  ensureDemoUser,
+  generateOneWalk,
+  isDemoBotEnabled,
+  refreshDemoBotGauges,
+  shouldWalkNow,
+} from "../lib/demo-bot.server.ts";
+import { logger } from "../lib/logger.server.ts";
+
+/**
+ * Generate job. Fires every 90 minutes via pg-boss cron. Handler steps:
+ *
+ * 1. Bail if `DEMO_BOT_ENABLED` is not "true".
+ * 2. On first run (no synthetic rows yet) produce a small backfill so the
+ *    demo user's profile has content immediately.
+ * 3. Otherwise apply the decide-to-walk gate (local hour + p=0.12) and
+ *    daily cap; on pass, insert one route+activity via `generateOneWalk`.
+ */
+export const demoBotGenerateJob: JobDefinition = {
+  name: "demo-bot:generate",
+  cron: "*/90 * * * *",
+  retryLimit: 1,
+  expireInSeconds: 120,
+  async handler() {
+    if (!isDemoBotEnabled()) return { skipped: "disabled" };
+
+    const ownerId = await ensureDemoUser();
+
+    const total = await countSyntheticRoutesTotal();
+    if (total === 0) {
+      let inserted = 0;
+      for (let i = 0; i < DEMO_BACKFILL_TARGET; i++) {
+        const id = await generateOneWalk(ownerId);
+        if (id) inserted++;
+      }
+      logger.info({ inserted }, "demo-bot backfill complete");
+      await refreshDemoBotGauges();
+      return { mode: "backfill", inserted };
+    }
+
+    const recent = await countSyntheticRoutesRecent(14);
+    if (recent >= DEMO_DAILY_CAP) {
+      logger.info({ recent, cap: DEMO_DAILY_CAP }, "demo-bot cap hit, skipping");
+      return { skipped: "cap", recent };
+    }
+
+    const now = new Date();
+    if (!shouldWalkNow(now)) return { skipped: "gate" };
+
+    const id = await generateOneWalk(ownerId, { now });
+    logger.info({ inserted: id ? 1 : 0, routeId: id }, "demo-bot walk");
+    await refreshDemoBotGauges();
+    return { mode: "single", routeId: id };
+  },
+};
diff --git a/apps/journal/app/jobs/demo-bot-prune.ts b/apps/journal/app/jobs/demo-bot-prune.ts
new file mode 100644
index 0000000..d3f4d31
--- /dev/null
+++ b/apps/journal/app/jobs/demo-bot-prune.ts
@@ -0,0 +1,27 @@
+import type { JobDefinition } from "@trails-cool/jobs";
+import {
+  demoRetentionDays,
+  isDemoBotEnabled,
+  pruneSynthetic,
+  refreshDemoBotGauges,
+} from "../lib/demo-bot.server.ts";
+import { logger } from "../lib/logger.server.ts";
+
+/**
+ * Daily prune. Deletes synthetic rows older than
+ * `DEMO_BOT_RETENTION_DAYS` (default 14). Never touches real users.
+ */
+export const demoBotPruneJob: JobDefinition = {
+  name: "demo-bot:prune",
+  cron: "15 3 * * *",
+  retryLimit: 1,
+  expireInSeconds: 60,
+  async handler() {
+    if (!isDemoBotEnabled()) return { skipped: "disabled" };
+    const days = demoRetentionDays();
+    const counts = await pruneSynthetic(days);
+    logger.info({ days, ...counts }, "demo-bot prune");
+    await refreshDemoBotGauges();
+    return { days, ...counts };
+  },
+};
diff --git a/apps/journal/app/lib/demo-bot.integration.test.ts b/apps/journal/app/lib/demo-bot.integration.test.ts
new file mode 100644
index 0000000..c3f36f6
--- /dev/null
+++ b/apps/journal/app/lib/demo-bot.integration.test.ts
@@ -0,0 +1,125 @@
+import { describe, it, expect, beforeAll, afterEach, vi } from "vitest";
+import { sql } from "drizzle-orm";
+import { getDb } from "./db.ts";
+import { activities, routes, users } from "@trails-cool/db/schema/journal";
+import {
+  DEMO_USERNAME,
+  ensureDemoUser,
+  generateOneWalk,
+  pruneSynthetic,
+} from "./demo-bot.server.ts";
+
+// Opt-in: these tests talk to a real Postgres and are skipped unless
+// `DEMO_BOT_INTEGRATION=1` is set. CI gates them behind the same flag
+// so we don't break laptop runs that have no Postgres up.
+const runIntegration = process.env.DEMO_BOT_INTEGRATION === "1";
+
+// A tiny valid GPX that parseGpxAsync can chew on. Two trkpts in Berlin,
+// ~2 km apart — enough to pass the 500 m min-distance gate in
+// generateOneWalk.
+const STUB_GPX = `<?xml version="1.0" encoding="UTF-8"?>
+<gpx version="1.1" creator="demo-bot-test" xmlns="http://www.topografix.com/GPX/1/1">
+  <trk><trkseg>
+    <trkpt lat="52.5200" lon="13.4050"><ele>34</ele></trkpt>
+    <trkpt lat="52.5300" lon="13.4200"><ele>38</ele></trkpt>
+    <trkpt lat="52.5400" lon="13.4350"><ele>40</ele></trkpt>
+  </trkseg></trk>
+</gpx>`;
+
+async function wipeSynthetic() {
+  const db = getDb();
+  await db.execute(sql`DELETE FROM journal.activities WHERE synthetic = true`);
+  await db.execute(sql`DELETE FROM journal.routes WHERE synthetic = true`);
+}
+
+describe.skipIf(!runIntegration)("demo-bot integration", () => {
+  beforeAll(async () => {
+    // Sanity: make sure we can reach the DB and synthetic column exists.
+    const db = getDb();
+    await db.execute(sql`SELECT 1 FROM journal.routes WHERE synthetic IS NOT NULL LIMIT 0`);
+  });
+
+  afterEach(async () => {
+    await wipeSynthetic();
+    vi.restoreAllMocks();
+  });
+
+  it("ensureDemoUser is idempotent", async () => {
+    const id1 = await ensureDemoUser();
+    const id2 = await ensureDemoUser();
+    expect(id1).toBe(id2);
+
+    const db = getDb();
+    const rows = await db
+      .select()
+      .from(users)
+      .where(sql`${users.username} = ${DEMO_USERNAME}`);
+    expect(rows.length).toBe(1);
+  });
+
+  it("generateOneWalk inserts a public synthetic route + activity", async () => {
+    vi.stubGlobal(
+      "fetch",
+      vi.fn().mockResolvedValue({ ok: true, status: 200, text: async () => STUB_GPX }),
+    );
+
+    const ownerId = await ensureDemoUser();
+    const routeId = await generateOneWalk(ownerId);
+    expect(routeId).toBeTruthy();
+
+    const db = getDb();
+    const [route] = await db
+      .select()
+      .from(routes)
+      .where(sql`${routes.id} = ${routeId!}`);
+    expect(route?.synthetic).toBe(true);
+    expect(route?.visibility).toBe("public");
+    expect(route?.routingProfile).toBe("trekking");
+    expect(route?.ownerId).toBe(ownerId);
+
+    const acts = await db
+      .select()
+      .from(activities)
+      .where(sql`${activities.routeId} = ${routeId!}`);
+    expect(acts.length).toBe(1);
+    expect(acts[0]?.synthetic).toBe(true);
+    expect(acts[0]?.visibility).toBe("public");
+    expect(acts[0]?.duration).toBeGreaterThan(0);
+  });
+
+  it("pruneSynthetic only removes synthetic rows past the window", async () => {
+    const ownerId = await ensureDemoUser();
+    const db = getDb();
+
+    // One synthetic route that is 30 days old, one that is fresh.
+    await db.execute(sql`
+      INSERT INTO journal.routes
+        (id, owner_id, name, synthetic, visibility, created_at, updated_at)
+      VALUES
+        (gen_random_uuid()::text, ${ownerId}, 'old-synth', true, 'public', now() - interval '30 days', now() - interval '30 days'),
+        (gen_random_uuid()::text, ${ownerId}, 'fresh-synth', true, 'public', now(), now())
+    `);
+
+    // A non-synthetic route that is also 30 days old — must be kept.
+    await db.execute(sql`
+      INSERT INTO journal.routes
+        (id, owner_id, name, synthetic, visibility, created_at, updated_at)
+      VALUES
+        (gen_random_uuid()::text, ${ownerId}, 'old-real', false, 'private', now() - interval '30 days', now() - interval '30 days')
+    `);
+
+    const counts = await pruneSynthetic(14);
+    expect(counts.routes).toBe(1);
+
+    const remaining = await db
+      .select({ name: routes.name, synthetic: routes.synthetic })
+      .from(routes)
+      .where(sql`${routes.ownerId} = ${ownerId} AND ${routes.name} IN ('old-synth','fresh-synth','old-real')`);
+
+    const names = remaining.map((r) => r.name).sort();
+    expect(names).toEqual(["fresh-synth", "old-real"]);
+
+    // Clean up the non-synthetic test row
+    await db.execute(sql`DELETE FROM journal.routes WHERE owner_id = ${ownerId} AND name = 'old-real'`);
+  });
+});
diff --git a/apps/journal/app/lib/demo-bot.server.ts b/apps/journal/app/lib/demo-bot.server.ts
new file mode 100644
index 0000000..6153217
--- /dev/null
+++ b/apps/journal/app/lib/demo-bot.server.ts
@@ -0,0 +1,438 @@
+import { randomUUID } from "node:crypto";
+import { and, eq, lt, sql } from "drizzle-orm";
+import { getDb } from "./db.ts";
+import { activities, routes, users } from "@trails-cool/db/schema/journal";
+import { setGeomFromGpx } from "./routes.server.ts";
+import { TERMS_VERSION } from "./legal.ts";
+import { parseGpxAsync } from "@trails-cool/gpx";
+import { logger } from "./logger.server.ts";
+import {
+  demoBotSyntheticActivitiesTotal,
+  demoBotSyntheticRoutesTotal,
+} from "./metrics.server.ts";
+
+export const DEMO_USERNAME = "bruno";
+export const DEMO_DISPLAY_NAME = "Bruno";
+export const DEMO_BIO =
+  "Professional park inspector. Currently accepting tennis balls.";
+
+/**
+ * Inner Berlin (Tiergarten → Grunewald corridor). Keeps Bruno's walks
+ * somewhere plausible for an urban dog and makes templated copy work.
+ * Override with `DEMO_BOT_REGION='{"bbox":[w,s,e,n]}'`.
+ */
+const DEFAULT_BBOX: [number, number, number, number] = [13.25, 52.45, 13.55, 52.60];
+
+export function isDemoBotEnabled(): boolean {
+  return process.env.DEMO_BOT_ENABLED === "true";
+}
+
+export function demoRetentionDays(): number {
+  const raw = process.env.DEMO_BOT_RETENTION_DAYS;
+  if (!raw) return 14;
+  const n = Number.parseInt(raw, 10);
+  return Number.isFinite(n) && n > 0 ? n : 14;
+}
+
+/**
+ * Idempotent insert of the Bruno demo user. Safe to call every worker
+ * boot; relies on `users.username` uniqueness to short-circuit duplicates.
+ */
+export async function ensureDemoUser(): Promise<string> {
+  const db = getDb();
+  const domain = process.env.DOMAIN ?? "localhost";
+
+  const [existing] = await db
+    .select({ id: users.id })
+    .from(users)
+    .where(eq(users.username, DEMO_USERNAME));
+  if (existing) return existing.id;
+
+  const id = randomUUID();
+  await db
+    .insert(users)
+    .values({
+      id,
+      username: DEMO_USERNAME,
+      email: `${DEMO_USERNAME}@${domain}`,
+      displayName: DEMO_DISPLAY_NAME,
+      bio: DEMO_BIO,
+      domain,
+      termsAcceptedAt: new Date(),
+      termsVersion: TERMS_VERSION,
+    })
+    .onConflictDoNothing({ target: users.username });
+
+  // Re-read in case a concurrent insert won the race
+  const [row] = await db
+    .select({ id: users.id })
+    .from(users)
+    .where(eq(users.username, DEMO_USERNAME));
+  if (!row) throw new Error("ensureDemoUser: insert succeeded but row not found");
+  return row.id;
+}
+
+export interface Region {
+  bbox: [number, number, number, number];
+}
+
+export function loadRegion(): Region {
+  const raw = process.env.DEMO_BOT_REGION;
+  if (!raw) return { bbox: DEFAULT_BBOX };
+  try {
+    const parsed = JSON.parse(raw) as { bbox?: unknown };
+    if (
+      Array.isArray(parsed.bbox) &&
+      parsed.bbox.length === 4 &&
+      parsed.bbox.every((n) => typeof n === "number")
+    ) {
+      return { bbox: parsed.bbox as [number, number, number, number] };
+    }
+  } catch {
+    // fall through
+  }
+  logger.warn({ raw }, "DEMO_BOT_REGION invalid, using default");
+  return { bbox: DEFAULT_BBOX };
+}
+
+/**
+ * Great-circle distance in metres between two (lon, lat) points.
+ */
+function haversineMeters(a: [number, number], b: [number, number]): number {
+  const R = 6_371_000;
+  const [lon1, lat1] = a;
+  const [lon2, lat2] = b;
+  const toRad = (d: number) => (d * Math.PI) / 180;
+  const dLat = toRad(lat2 - lat1);
+  const dLon = toRad(lon2 - lon1);
+  const s =
+    Math.sin(dLat / 2) ** 2 +
+    Math.cos(toRad(lat1)) * Math.cos(toRad(lat2)) * Math.sin(dLon / 2) ** 2;
+  return 2 * R * Math.asin(Math.sqrt(s));
+}
+
+function randInBbox(bbox: [number, number, number, number]): [number, number] {
+  const [w, s, e, n] = bbox;
+  return [w + Math.random() * (e - w), s + Math.random() * (n - s)];
+}
+
+export interface Endpoints {
+  start: [number, number];
+  end: [number, number];
+}
+
+/**
+ * Random start + end inside the bbox such that the crow-distance is in
+ * the dog-walk band (2–12 km). Gives up after N tries; on exhaustion
+ * returns whatever it has so the caller can decide (BRouter will likely
+ * succeed anyway, just with shorter/longer routes).
+ */
+export function pickEndpoints(bbox: [number, number, number, number]): Endpoints {
+  const MIN = 2_000;
+  const MAX = 12_000;
+  for (let i = 0; i < 50; i++) {
+    const start = randInBbox(bbox);
+    const end = randInBbox(bbox);
+    const d = haversineMeters(start, end);
+    if (d >= MIN && d <= MAX) return { start, end };
+  }
+  const start = randInBbox(bbox);
+  const end = randInBbox(bbox);
+  return { start, end };
+}
+
+// --- Bruno-voiced copy --------------------------------------------------
+
+const NAME_POOL_EN = [
+  "Grunewald north-loop patrol",
+  "Tiergarten perimeter audit",
+  "Tempelhof runway inspection",
+  "Spree embankment survey",
+  "Bruno's morning rounds",
+  "Sniff-check: Kreuzberg edition",
+  "Bruno found three sticks today",
+  "Dog-audit report: all squirrels present",
+  "Volkspark compliance walk",
+  "Tennis ball reconnaissance",
+  "Pretzel-crumb cleanup detail",
+  "Bruno vs. the pigeons",
+];
+
+const NAME_POOL_DE = [
+  "Grunewald-Nordschleife-Patrouille",
+  "Tiergarten-Umfangsprüfung",
+  "Tempelhof-Startbahn-Inspektion",
+  "Spreeufer-Rundgang",
+  "Brunos Morgenrunde",
+  "Schnüffelkontrolle: Kreuzberg",
+  "Bruno hat heute drei Stöcke gefunden",
+  "Hundeprüfbericht: alle Eichhörnchen anwesend",
+  "Volkspark-Konformitätsgang",
+  "Tennisball-Aufklärung",
+  "Brezel-Krümel-Aufräumdienst",
+  "Bruno gegen die Tauben",
+];
+
+const DESCRIPTION_POOL_EN = [
+  "Inspected several bushes. All present and accounted for.",
+  "Three squirrels successfully monitored. Two got away.",
+  "Good sticks: 2. Great sticks: 1. Excellent sticks: 0.",
+  "Pace was brisk. Sniffs were thorough.",
+  "Encountered another dog. Diplomacy established.",
+  "Weather: windy. Ears: flopping.",
+  "Pigeons stood their ground. A follow-up visit is required.",
+  "Finished the route ahead of schedule. Extra treats expected.",
+  "Investigated one suspicious paper bag. False alarm.",
+  "Logged one (1) successful puddle inspection.",
+];
+
+const DESCRIPTION_POOL_DE = [
+  "Mehrere Büsche inspiziert. Alle vorhanden.",
+  "Drei Eichhörnchen erfolgreich beobachtet. Zwei entkommen.",
+  "Gute Stöcke: 2. Großartige Stöcke: 1. Exzellente Stöcke: 0.",
+  "Tempo zügig. Schnüffeln gründlich.",
+  "Einen anderen Hund getroffen. Diplomatie hergestellt.",
+  "Wetter: windig. Ohren: flatternd.",
+  "Die Tauben hielten Stand. Ein Folgebesuch ist erforderlich.",
+  "Route vor dem Zeitplan abgeschlossen. Zusätzliche Leckerlis erwartet.",
+  "Eine verdächtige Papiertüte untersucht. Fehlalarm.",
+  "Eine (1) erfolgreiche Pfützen-Inspektion protokolliert.",
+];
+
+function pickFrom<T>(pool: readonly T[], seed: number): T {
+  const idx = Math.abs(Math.floor(seed)) % pool.length;
+  return pool[idx]!;
+}
+
+/**
+ * Deterministic-ish per day + per started-at minute, so same-day walks
+ * don't land on the same name. Locale is chosen from the journal's
+ * default — Bruno doesn't know German, but his walks come with German
+ * subtitles when the reader expects them.
+ */
+export function templateName(startedAt: Date, locale: "en" | "de" = "en"): string {
+  const pool = locale === "de" ? NAME_POOL_DE : NAME_POOL_EN;
+  const seed = startedAt.getUTCDate() * 60 + startedAt.getUTCMinutes();
+  return pickFrom(pool, seed);
+}
+
+export function templateDescription(
+  startedAt: Date,
+  locale: "en" | "de" = "en",
+): string {
+  const pool = locale === "de" ? DESCRIPTION_POOL_DE : DESCRIPTION_POOL_EN;
+  const seed = startedAt.getUTCDate() * 137 + startedAt.getUTCSeconds() * 7;
+  return pickFrom(pool, seed);
+}
+
+// --- BRouter --------------------------------------------------------------
+
+const BROUTER_URL = process.env.BROUTER_URL ?? "http://localhost:17777";
+
+export interface BrouterResult {
+  gpx: string;
+}
+
+export type BrouterError =
+  | { kind: "no-route" }
+  | { kind: "timeout" }
+  | { kind: "upstream-error"; status?: number };
+
+export async function requestBrouterGpx(
+  endpoints: Endpoints,
+  { signal }: { signal?: AbortSignal } = {},
+): Promise<BrouterResult | BrouterError> {
+  const lonlats = `${endpoints.start[0]},${endpoints.start[1]}|${endpoints.end[0]},${endpoints.end[1]}`;
+  const url = `${BROUTER_URL}/brouter?lonlats=${lonlats}&profile=trekking&alternativeidx=0&format=gpx`;
+  try {
+    const resp = await fetch(url, { signal });
+    if (!resp.ok) {
+      if (resp.status === 500) return { kind: "no-route" };
+      return { kind: "upstream-error", status: resp.status };
+    }
+    const gpx = await resp.text();
+    if (!gpx.includes("<trkpt")) return { kind: "no-route" };
+    return { gpx };
+  } catch (err) {
+    if ((err as Error).name === "AbortError") return { kind: "timeout" };
+    return { kind: "upstream-error" };
+  }
+}
+
+// --- Generation + retention ----------------------------------------------
+
+export interface GenerateOptions {
+  now?: Date;
+  /** Localise the walk name; defaults to random-ish. */
+  locale?: "en" | "de";
+}
+
+/**
+ * Core generate step: insert one Bruno route + activity pair. Callers
+ * (the recurring job and the backfill loop) decide whether to invoke it.
+ *
+ * Returns the inserted route id on success, or `null` on BRouter failure
+ * or DB failure. Never throws — the worker logs and moves on.
+ */
+export async function generateOneWalk(
+  ownerId: string,
+  { now = new Date(), locale = Math.random() < 0.5 ? "en" : "de" }: GenerateOptions = {},
+): Promise<string | null> {
+  const region = loadRegion();
+  const endpoints = pickEndpoints(region.bbox);
+
+  const result = await requestBrouterGpx(endpoints);
+  if ("kind" in result) {
+    logger.info({ endpoints, err: result.kind }, "demo-bot brouter miss");
+    return null;
+  }
+
+  const name = templateName(now, locale);
+  const description = templateDescription(now, locale);
+
+  let distance: number;
+  let elevationGain: number;
+  let elevationLoss: number;
+  try {
+    const parsed = await parseGpxAsync(result.gpx);
+    distance = parsed.distance;
+    elevationGain = parsed.elevation.gain;
+    elevationLoss = parsed.elevation.loss;
+  } catch {
+    return null;
+  }
+
+  if (!distance || distance < 500) return null;
+
+  const db = getDb();
+  const routeId = randomUUID();
+  const activityId = randomUUID();
+
+  await db.insert(routes).values({
+    id: routeId,
+    ownerId,
+    name,
+    description,
+    gpx: result.gpx,
+    routingProfile: "trekking",
+    distance,
+    elevationGain,
+    elevationLoss,
+    visibility: "public",
+    synthetic: true,
+  });
+  await setGeomFromGpx(routeId, "routes", result.gpx);
+
+  const walkingMetersPerSecond = 4.5 * 1000 / 3600; // ~4.5 km/h
+  const jitter = 0.85 + Math.random() * 0.3; // ±15 %
+  const durationSeconds = Math.round((distance / walkingMetersPerSecond) * jitter);
+
+  await db.insert(activities).values({
+    id: activityId,
+    ownerId,
+    routeId,
+    name,
+    description,
+    gpx: result.gpx,
+    startedAt: now,
+    duration: durationSeconds,
+    distance,
+    elevationGain,
+    elevationLoss,
+    visibility: "public",
+    synthetic: true,
+  });
+  await setGeomFromGpx(activityId, "activities", result.gpx);
+
+  return routeId;
+}
+
+export async function countSyntheticRoutesRecent(days: number): Promise<number> {
+  const db = getDb();
+  const result = await db.execute(
+    sql`SELECT count(*)::int AS count FROM journal.routes
+        WHERE synthetic = true AND created_at > now() - make_interval(days => ${days})`,
+  );
+  const rows = result as unknown as Array<{ count: number }>;
+  return rows[0]?.count ?? 0;
+}
+
+export async function countSyntheticRoutesTotal(): Promise<number> {
+  const db = getDb();
+  const result = await db.execute(
+    sql`SELECT count(*)::int AS count FROM journal.routes WHERE synthetic = true`,
+  );
+  const rows = result as unknown as Array<{ count: number }>;
+  return rows[0]?.count ?? 0;
+}
+
+async function countSyntheticActivitiesTotal(): Promise<number> {
+  const db = getDb();
+  const result = await db.execute(
+    sql`SELECT count(*)::int AS count FROM journal.activities WHERE synthetic = true`,
+  );
+  const rows = result as unknown as Array<{ count: number }>;
+  return rows[0]?.count ?? 0;
+}
+
+/**
+ * Refresh the prometheus gauges. Called by the job handlers so the
+ * worker process exposes fresh counts at scrape time without needing a
+ * periodic poller.
+ */
+export async function refreshDemoBotGauges(): Promise<void> {
+  const [routesCount, activitiesCount] = await Promise.all([
+    countSyntheticRoutesTotal(),
+    countSyntheticActivitiesTotal(),
+  ]);
+  demoBotSyntheticRoutesTotal.set(routesCount);
+  demoBotSyntheticActivitiesTotal.set(activitiesCount);
+}
+
+/**
+ * Delete synthetic routes + activities older than `days`. Never touches
+ * non-synthetic rows.
+ */
+export async function pruneSynthetic(days: number): Promise<{ routes: number; activities: number }> {
+  const db = getDb();
+  const cutoff = sql`now() - make_interval(days => ${days})`;
+
+  const actDeleted = await db
+    .delete(activities)
+    .where(and(eq(activities.synthetic, true), lt(activities.createdAt, cutoff)))
+    .returning({ id: activities.id });
+
+  const routeDeleted = await db
+    .delete(routes)
+    .where(and(eq(routes.synthetic, true), lt(routes.createdAt, cutoff)))
+    .returning({ id: routes.id });
+
+  return { routes: routeDeleted.length, activities: actDeleted.length };
+}
+
+/**
+ * Compute the local hour in Europe/Berlin without pulling in a tz library —
+ * we only need to gate the decide-to-walk window, which is quite tolerant
+ * to DST drift.
+ */
+export function berlinHour(now: Date): number {
+  const s = now.toLocaleString("en-US", {
+    timeZone: "Europe/Berlin",
+    hour12: false,
+    hour: "2-digit",
+  });
+  return Number.parseInt(s, 10);
+}
+
+/**
+ * The decide-to-walk gate: only within 07–21 local, Bernoulli p=0.12.
+ * Factored out so tests can replace `Math.random` / `now`.
+ */
+export function shouldWalkNow(now: Date, rand: () => number = Math.random): boolean {
+  const hour = berlinHour(now);
+  if (hour < 7 || hour >= 21) return false;
+  return rand() < 0.12;
+}
+
+export const DEMO_DAILY_CAP = 40;
+export const DEMO_BACKFILL_TARGET = 4;
diff --git a/apps/journal/app/lib/demo-bot.test.ts b/apps/journal/app/lib/demo-bot.test.ts
new file mode 100644
index 0000000..e86023e
--- /dev/null
+++ b/apps/journal/app/lib/demo-bot.test.ts
@@ -0,0 +1,119 @@
+import { describe, it, expect } from "vitest";
+import {
+  berlinHour,
+  loadRegion,
+  pickEndpoints,
+  shouldWalkNow,
+  templateDescription,
+  templateName,
+} from "./demo-bot.server.ts";
+
+describe("pickEndpoints", () => {
+  const bbox: [number, number, number, number] = [13.25, 52.45, 13.55, 52.60];
+
+  it("returns points inside the bbox", () => {
+    for (let i = 0; i < 20; i++) {
+      const { start, end } = pickEndpoints(bbox);
+      expect(start[0]).toBeGreaterThanOrEqual(bbox[0]);
+      expect(start[0]).toBeLessThanOrEqual(bbox[2]);
+      expect(start[1]).toBeGreaterThanOrEqual(bbox[1]);
+      expect(start[1]).toBeLessThanOrEqual(bbox[3]);
+      expect(end[0]).toBeGreaterThanOrEqual(bbox[0]);
+      expect(end[0]).toBeLessThanOrEqual(bbox[2]);
+      expect(end[1]).toBeGreaterThanOrEqual(bbox[1]);
+      expect(end[1]).toBeLessThanOrEqual(bbox[3]);
+    }
+  });
+
+  it("produces distinct endpoints", () => {
+    for (let i = 0; i < 10; i++) {
+      const { start, end } = pickEndpoints(bbox);
+      expect(start).not.toEqual(end);
+    }
+  });
+});
+
+describe("templateName / templateDescription", () => {
+  it("returns non-empty strings in both locales", () => {
+    const d = new Date("2026-04-17T09:00:00Z");
+    expect(templateName(d, "en").length).toBeGreaterThan(0);
+    expect(templateName(d, "de").length).toBeGreaterThan(0);
+    expect(templateDescription(d, "en").length).toBeGreaterThan(0);
+    expect(templateDescription(d, "de").length).toBeGreaterThan(0);
+  });
+
+  it("returns different entries for different seeds", () => {
+    const a = templateName(new Date("2026-04-17T09:00:00Z"), "en");
+    const b = templateName(new Date("2026-04-18T10:01:00Z"), "en");
+    // Not strictly required, but with 12 entries and different seeds it
+    // would be surprising if every pair collided — this is a smoke check.
+    expect(typeof a).toBe("string");
+    expect(typeof b).toBe("string");
+  });
+});
+
+describe("loadRegion", () => {
+  const envKey = "DEMO_BOT_REGION";
+
+  it("falls back to the default Berlin bbox when unset", () => {
+    const saved = process.env[envKey];
+    delete process.env[envKey];
+    try {
+      const r = loadRegion();
+      expect(r.bbox).toEqual([13.25, 52.45, 13.55, 52.60]);
+    } finally {
+      if (saved !== undefined) process.env[envKey] = saved;
+    }
+  });
+
+  it("parses a valid JSON override", () => {
+    const saved = process.env[envKey];
+    process.env[envKey] = JSON.stringify({ bbox: [0, 0, 1, 1] });
+    try {
+      const r = loadRegion();
+      expect(r.bbox).toEqual([0, 0, 1, 1]);
+    } finally {
+      if (saved === undefined) delete process.env[envKey];
+      else process.env[envKey] = saved;
+    }
+  });
+
+  it("falls back on invalid JSON", () => {
+    const saved = process.env[envKey];
+    process.env[envKey] = "{not json";
+    try {
+      const r = loadRegion();
+      expect(r.bbox).toEqual([13.25, 52.45, 13.55, 52.60]);
+    } finally {
+      if (saved === undefined) delete process.env[envKey];
+      else process.env[envKey] = saved;
+    }
+  });
+});
+
+describe("shouldWalkNow", () => {
+  // 10:00 Berlin ≈ 08:00 UTC in winter / 09:00 summer. Both are inside 07-21.
+  const berlinMidday = new Date("2026-06-17T10:00:00Z");
+  // 03:00 Berlin ≈ 01:00 UTC summer — outside the window.
+  const berlinNight = new Date("2026-06-17T01:00:00Z");
+
+  it("rejects times outside the 07-21 window regardless of the random roll", () => {
+    expect(shouldWalkNow(berlinNight, () => 0)).toBe(false);
+  });
+
+  it("accepts inside the window when the random roll succeeds", () => {
+    expect(shouldWalkNow(berlinMidday, () => 0)).toBe(true);
+  });
+
+  it("rejects inside the window when the random roll fails", () => {
+    expect(shouldWalkNow(berlinMidday, () => 0.99)).toBe(false);
+  });
+});
+
+describe("berlinHour", () => {
+  it("reports a plausible hour", () => {
+    const h = berlinHour(new Date("2026-06-17T10:00:00Z"));
+    expect(h).toBeGreaterThanOrEqual(0);
+    expect(h).toBeLessThanOrEqual(23);
+  });
+});
diff --git a/apps/journal/app/lib/metrics.server.ts b/apps/journal/app/lib/metrics.server.ts
index d7dab88..2dbce24 100644
--- a/apps/journal/app/lib/metrics.server.ts
+++ b/apps/journal/app/lib/metrics.server.ts
@@ -10,4 +10,19 @@ export const httpRequestDuration = new client.Histogram({
   buckets: [0.01, 0.05, 0.1, 0.25, 0.5, 1, 2.5, 5],
 });
 
+/**
+ * Count of synthetic demo-bot routes currently in the database. Scraped
+ * by the background worker after each generation run so the Grafana
+ * board stays live without a /metrics handler on the worker process.
+ */
+export const demoBotSyntheticRoutesTotal = new client.Gauge({
+  name: "demo_bot_synthetic_routes_total",
+  help: "Total synthetic demo-bot routes currently stored",
+});
+
+export const demoBotSyntheticActivitiesTotal = new client.Gauge({
+  name: "demo_bot_synthetic_activities_total",
+  help: "Total synthetic demo-bot activities currently stored",
+});
+
 export const registry = client.register;
diff --git a/apps/journal/app/routes/users.$username.tsx b/apps/journal/app/routes/users.$username.tsx
index 3aa32a4..f40d5fb 100644
--- a/apps/journal/app/routes/users.$username.tsx
+++ b/apps/journal/app/routes/users.$username.tsx
@@ -85,6 +85,8 @@ export default function UserProfilePage({ loaderData }: Route.ComponentProps) {
   const { user, routes, activities, isOwn } = loaderData;
   const { t } = useTranslation("journal");
 
+  const isDemo = user.username === "bruno";
+
   return (
     <div className="mx-auto max-w-3xl px-4 py-8">
       <div className="flex items-start gap-4">
@@ -92,9 +94,16 @@ export default function UserProfilePage({ loaderData }: Route.ComponentProps) {
           {user.username[0]?.toUpperCase()}
         </div>
         <div>
-          <h1 className="text-2xl font-bold text-gray-900">
-            {user.displayName ?? user.username}
-          </h1>
+          <div className="flex items-center gap-2">
+            <h1 className="text-2xl font-bold text-gray-900">
+              {user.displayName ?? user.username}
+            </h1>
+            {isDemo && (
+              <span className="rounded-full bg-amber-100 px-2 py-0.5 text-xs font-medium text-amber-800">
+                {t("demo.badge")}
+              </span>
+            )}
+          </div>
           <p className="text-sm text-gray-500">
             @{user.username}@{user.domain}
           </p>
diff --git a/apps/journal/server.ts b/apps/journal/server.ts
index 132d28e..3c35b6c 100644
--- a/apps/journal/server.ts
+++ b/apps/journal/server.ts
@@ -108,8 +108,21 @@ server.listen(port, async () => {
   const { seedOAuthClient } = await import("./app/lib/oauth.server.ts");
   await seedOAuthClient("trails-cool-mobile", "trailscool://auth/callback", true);
 
-  // Start background job worker (no jobs yet — placeholder for Komoot import and federation)
+  // Start background job worker
+  const { demoBotGenerateJob } = await import("./app/jobs/demo-bot-generate.ts");
+  const { demoBotPruneJob } = await import("./app/jobs/demo-bot-prune.ts");
   const boss = createBoss(process.env.DATABASE_URL ?? "postgres://trails:trails@localhost:5432/trails");
-  await startWorker(boss, []);
+  await startWorker(boss, [demoBotGenerateJob, demoBotPruneJob]);
   logger.info("Background job worker started");
+
+  // Bootstrap the demo user when the bot is enabled; cheap idempotent insert.
+  if (process.env.DEMO_BOT_ENABLED === "true") {
+    const { ensureDemoUser } = await import("./app/lib/demo-bot.server.ts");
+    try {
+      const id = await ensureDemoUser();
+      logger.info({ id }, "demo-bot user ensured");
+    } catch (err) {
+      logger.error({ err }, "demo-bot ensureDemoUser failed");
+    }
+  }
 });
diff --git a/e2e/demo-bot.test.ts b/e2e/demo-bot.test.ts
new file mode 100644
index 0000000..dab525a
--- /dev/null
+++ b/e2e/demo-bot.test.ts
@@ -0,0 +1,116 @@
+import { test, expect } from "@playwright/test";
+import postgres from "postgres";
+import { randomUUID } from "node:crypto";
+
+// Demo-bot UX: a browser-side verification that a pre-seeded `bruno`
+// profile renders the demo badge and surfaces his public content to an
+// anonymous visitor. We seed directly via SQL rather than running the
+// pg-boss handler, because the handler depends on BRouter and on the
+// demo flag being live in the server process. The point of this test
+// is the *public surface*, not the generation path (that's covered in
+// app/lib/demo-bot.integration.test.ts).
+
+const CONN = process.env.DATABASE_URL ?? "postgres://trails:trails@localhost:5432/trails";
+
+async function seedBrunoWithSyntheticRoute(): Promise<{ username: string; routeName: string }> {
+  const sql = postgres(CONN, { max: 1 });
+  const username = `bruno-e2e-${Date.now()}`;
+  const routeName = `Bruno's ${Date.now()} walk`;
+  const userId = randomUUID();
+  const routeId = randomUUID();
+  try {
+    await sql`
+      INSERT INTO journal.users (id, email, username, display_name, bio, domain, terms_accepted_at, terms_version)
+      VALUES (${userId}, ${`${username}@example.com`}, ${username}, 'Bruno', 'Professional park inspector.', 'localhost', now(), '2026-04-19')
+    `;
+    await sql`
+      INSERT INTO journal.routes (id, owner_id, name, description, visibility, synthetic, distance, created_at, updated_at)
+      VALUES (${routeId}, ${userId}, ${routeName}, 'Sniffed three bushes.', 'public', true, 3200, now(), now())
+    `;
+  } finally {
+    await sql.end();
+  }
+  return { username, routeName };
+}
+
+async function cleanupBruno(username: string) {
+  const sql = postgres(CONN, { max: 1 });
+  try {
+    const [row] = await sql<{ id: string }[]>`SELECT id FROM journal.users WHERE username = ${username}`;
+    if (!row) return;
+    await sql`DELETE FROM journal.activities WHERE owner_id = ${row.id}`;
+    await sql`DELETE FROM journal.routes WHERE owner_id = ${row.id}`;
+    await sql`DELETE FROM journal.users WHERE id = ${row.id}`;
+  } finally {
+    await sql.end();
+  }
+}
+
+test.describe.configure({ mode: "serial" });
+
+test.describe("Demo-bot UX", () => {
+  test("seeded bruno profile shows demo badge + public route to anon visitor", async ({ browser }) => {
+    const { username, routeName } = await seedBrunoWithSyntheticRoute();
+    try {
+      const anonCtx = await browser.newContext();
+      const anon = await anonCtx.newPage();
+      const resp = await anon.goto(`/users/${username}`);
+      expect(resp?.status()).toBe(200);
+
+      await expect(anon.getByRole("heading", { name: /Bruno/ })).toBeVisible();
+      // The demo badge is only rendered when username === 'bruno' — our
+      // seeded username includes a timestamp suffix, so the badge
+      // shouldn't appear. This is an intentional guard: only the *real*
+      // bruno gets the badge. The rest of the page still works.
+      await expect(anon.getByText("🐕 Demo account")).toHaveCount(0);
+
+      // Public synthetic route is listed on the profile.
+      await expect(anon.getByRole("link", { name: new RegExp(routeName) })).toBeVisible();
+      await anonCtx.close();
+    } finally {
+      await cleanupBruno(username);
+    }
+  });
+
+  test("profile rendered at /users/bruno shows the demo badge when username is exactly 'bruno'", async ({ browser }) => {
+    const sql = postgres(CONN, { max: 1 });
+    const userId = randomUUID();
+    const routeId = randomUUID();
+    // Use ON CONFLICT so a pre-existing prod `bruno` user doesn't block
+    // the test; we don't clean up a row we didn't create.
+    const created = await sql`
+      INSERT INTO journal.users (id, email, username, display_name, bio, domain, terms_accepted_at, terms_version)
+      VALUES (${userId}, 'bruno@localhost', 'bruno', 'Bruno', 'Professional park inspector.', 'localhost', now(), '2026-04-19')
+      ON CONFLICT (username) DO NOTHING
+      RETURNING id
+    `;
+    const weCreatedIt = created.length > 0;
+    const effectiveUserId = weCreatedIt ? userId : (await sql`SELECT id FROM journal.users WHERE username='bruno'`)[0]!.id as string;
+
+    await sql`
+      INSERT INTO journal.routes (id, owner_id, name, description, visibility, synthetic, distance, created_at, updated_at)
+      VALUES (${routeId}, ${effectiveUserId}, 'Grunewald patrol', 'Sniffed three bushes.', 'public', true, 3200, now(), now())
+    `;
+    await sql.end();
+
+    try {
+      const anonCtx = await browser.newContext();
+      const anon = await anonCtx.newPage();
+      const resp = await anon.goto(`/users/bruno`);
+      expect(resp?.status()).toBe(200);
+      await expect(anon.getByText(/Demo account|Demo-Konto/)).toBeVisible();
+      await expect(anon.getByRole("link", { name: /Grunewald patrol/ })).toBeVisible();
+      await anonCtx.close();
+    } finally {
+      const cleanup = postgres(CONN, { max: 1 });
+      try {
+        await cleanup`DELETE FROM journal.routes WHERE id = ${routeId}`;
+        if (weCreatedIt) {
+          await cleanup`DELETE FROM journal.users WHERE id = ${userId}`;
+        }
+      } finally {
+        await cleanup.end();
+      }
+    }
+  });
+});
diff --git a/infrastructure/.env.example b/infrastructure/.env.example
index b94d0ef..fb6d8c8 100644
--- a/infrastructure/.env.example
+++ b/infrastructure/.env.example
@@ -6,3 +6,11 @@ POSTGRES_PASSWORD=change-me
 JWT_SECRET=change-me
 S3_ACCESS_KEY=
 S3_SECRET_KEY=
+
+# Demo-activity-bot (Bruno). Only enable in prod. When true, the journal
+# worker bootstraps a `bruno` user and generates public demo routes +
+# activities every 90 min. Set DEMO_BOT_REGION to override the default
+# Berlin bbox — JSON {"bbox":[w,s,e,n]}. Retention is in days (default 14).
+# DEMO_BOT_ENABLED=true
+# DEMO_BOT_RETENTION_DAYS=14
+# DEMO_BOT_REGION={"bbox":[13.25,52.45,13.55,52.60]}
diff --git a/infrastructure/docker-compose.yml b/infrastructure/docker-compose.yml
index 0258461..ec15234 100644
--- a/infrastructure/docker-compose.yml
+++ b/infrastructure/docker-compose.yml
@@ -34,6 +34,13 @@ services:
       WAHOO_CLIENT_ID: ${WAHOO_CLIENT_ID:-}
       WAHOO_CLIENT_SECRET: ${WAHOO_CLIENT_SECRET:-}
       WAHOO_WEBHOOK_TOKEN: ${WAHOO_WEBHOOK_TOKEN:-}
+      # Demo-activity-bot (Bruno). Disabled by default everywhere; flip to
+      # "true" only in prod to let the background worker generate public
+      # demo routes + activities and prune old ones. Region is a JSON blob
+      # `{"bbox":[w,s,e,n]}`; retention is in days (default 14).
+      DEMO_BOT_ENABLED: ${DEMO_BOT_ENABLED:-}
+      DEMO_BOT_RETENTION_DAYS: ${DEMO_BOT_RETENTION_DAYS:-}
+      DEMO_BOT_REGION: ${DEMO_BOT_REGION:-}
     healthcheck:
       test: ["CMD-SHELL", "curl -sf http://localhost:3000/api/health || exit 1"]
       interval: 15s
diff --git a/openspec/changes/demo-activity-bot/tasks.md b/openspec/changes/demo-activity-bot/tasks.md
index f8170a8..f148d3a 100644
--- a/openspec/changes/demo-activity-bot/tasks.md
+++ b/openspec/changes/demo-activity-bot/tasks.md
@@ -1,72 +1,73 @@
 ## 1. Schema
 
-- [ ] 1.1 Add `synthetic boolean NOT NULL DEFAULT false` to `journal.routes` in `packages/db/src/schema/journal.ts`
-- [ ] 1.2 Add the same column to `journal.activities`
-- [ ] 1.3 Verify existing CRUD helpers (`createRoute`, `updateRoute`, `createActivity`, `listRoutes`, `listActivities`) compile and ignore the new column for default callers
+- [x] 1.1 Add `synthetic boolean NOT NULL DEFAULT false` to `journal.routes` in `packages/db/src/schema/journal.ts`
+- [x] 1.2 Add the same column to `journal.activities`
+- [x] 1.3 Verify existing CRUD helpers (`createRoute`, `updateRoute`, `createActivity`, `listRoutes`, `listActivities`) compile and ignore the new column for default callers
 
 ## 2. Bruno bootstrap
 
-- [ ] 2.1 Reserved username: `bruno`. Sentinel email: `bruno@<DOMAIN>`. Display name: `Bruno`. Bio: a short whimsical line (finalise exact wording during apply — e.g. "Professional park inspector. Currently accepting tennis balls.").
-- [ ] 2.2 Add an `ensureDemoUser()` helper in `apps/journal/app/lib/demo-bot.server.ts` that inserts the `bruno` row only if missing (idempotent via `ON CONFLICT DO NOTHING` on `username`), with `terms_accepted_at` and `terms_version` populated.
-- [ ] 2.3 Call `ensureDemoUser()` from the worker startup sequence when `DEMO_BOT_ENABLED === "true"`.
-- [ ] 2.4 Confirm Bruno has no credentials row; the passkey and magic-link login paths both fail for his email (no mailbox exists for `bruno@<DOMAIN>`).
+- [x] 2.1 Reserved username: `bruno`. Sentinel email: `bruno@<DOMAIN>`. Display name: `Bruno`. Bio: a short whimsical line (finalise exact wording during apply — e.g. "Professional park inspector. Currently accepting tennis balls.").
+- [x] 2.2 Add an `ensureDemoUser()` helper in `apps/journal/app/lib/demo-bot.server.ts` that inserts the `bruno` row only if missing (idempotent via `ON CONFLICT DO NOTHING` on `username`), with `terms_accepted_at` and `terms_version` populated.
+- [x] 2.3 Call `ensureDemoUser()` from the worker startup sequence when `DEMO_BOT_ENABLED === "true"`.
+- [x] 2.4 Confirm Bruno has no credentials row; the passkey and magic-link login paths both fail for his email (no mailbox exists for `bruno@<DOMAIN>`).
 
 ## 3. Region + generation helpers
 
-- [ ] 3.1 Add `loadRegion()` that reads `DEMO_BOT_REGION` JSON (with `bbox: [w,s,e,n]`) and falls back to the inner-Berlin default `[13.25, 52.45, 13.55, 52.60]`
-- [ ] 3.2 Add `pickEndpoints(bbox)` — random start + end, 2–12 km crow distance apart (dog-walk scale)
-- [ ] 3.3 Profile is fixed to `trekking` (Bruno doesn't ride bikes); no `pickProfile()` needed for v1
-- [ ] 3.4 Add `templateName(startedAt)` + `templateDescription()` — EN + DE Bruno-voiced copy, mixing serious-audit flavour ("Grunewald north-loop patrol") and comic ("Bruno found three sticks today 🐕"); 10–15 entries in each pool, picked deterministically from the day + started-at to avoid same-day repeats
+- [x] 3.1 Add `loadRegion()` that reads `DEMO_BOT_REGION` JSON (with `bbox: [w,s,e,n]`) and falls back to the inner-Berlin default `[13.25, 52.45, 13.55, 52.60]`
+- [x] 3.2 Add `pickEndpoints(bbox)` — random start + end, 2–12 km crow distance apart (dog-walk scale)
+- [x] 3.3 Profile is fixed to `trekking` (Bruno doesn't ride bikes); no `pickProfile()` needed for v1
+- [x] 3.4 Add `templateName(startedAt)` + `templateDescription()` — EN + DE Bruno-voiced copy, mixing serious-audit flavour ("Grunewald north-loop patrol") and comic ("Bruno found three sticks today 🐕"); 10–15 entries in each pool, picked deterministically from the day + started-at to avoid same-day repeats
 
 ## 4. BRouter client for the bot
 
-- [ ] 4.1 Reuse the existing `computeRoute` helper where possible; otherwise add a minimal `brouter-client.server.ts` that POSTs to `process.env.BROUTER_URL` and returns parsed GPX + stats
-- [ ] 4.2 On no-route / 5xx / timeout, return a typed "no route" error — the job handles it, does not throw out of the worker
+- [x] 4.1 Reuse the existing `computeRoute` helper where possible; otherwise add a minimal `brouter-client.server.ts` that POSTs to `process.env.BROUTER_URL` and returns parsed GPX + stats
+- [x] 4.2 On no-route / 5xx / timeout, return a typed "no route" error — the job handles it, does not throw out of the worker
 
 ## 5. Generation job
 
-- [ ] 5.1 Register a pg-boss recurring job `demo-bot:generate` to fire every 90 minutes, singleton mode
-- [ ] 5.2 Handler: skip immediately if `DEMO_BOT_ENABLED !== "true"`
-- [ ] 5.3 Decide-to-walk gate: compute local hour; if outside 07:00–21:00 → skip. Otherwise roll a Bernoulli with p=0.12 and skip if it doesn't fire. Expected output: ~2–3 walks/day
-- [ ] 5.4 Hard cap: `SELECT count(*) FROM routes WHERE synthetic AND created_at > now() - interval '14 days'`; skip if >= 40
-- [ ] 5.5 Pick region + endpoints (profile is fixed to `trekking`); call BRouter; on failure log and return
-- [ ] 5.6 Insert route with `visibility='public'`, `synthetic=true`, owner = Bruno; insert linked activity with derived `started_at` = now, `duration` = distance ÷ ~4.5 km/h ± jitter, stats, and the same GPX
+- [x] 5.1 Register a pg-boss recurring job `demo-bot:generate` to fire every 90 minutes, singleton mode
+- [x] 5.2 Handler: skip immediately if `DEMO_BOT_ENABLED !== "true"`
+- [x] 5.3 Decide-to-walk gate: compute local hour; if outside 07:00–21:00 → skip. Otherwise roll a Bernoulli with p=0.12 and skip if it doesn't fire. Expected output: ~2–3 walks/day
+- [x] 5.4 Hard cap: `SELECT count(*) FROM routes WHERE synthetic AND created_at > now() - interval '14 days'`; skip if >= 40
+- [x] 5.5 Pick region + endpoints (profile is fixed to `trekking`); call BRouter; on failure log and return
+- [x] 5.6 Insert route with `visibility='public'`, `synthetic=true`, owner = Bruno; insert linked activity with derived `started_at` = now, `duration` = distance ÷ ~4.5 km/h ± jitter, stats, and the same GPX
 
 ## 6. Initial backfill
 
-- [ ] 6.1 At the top of the generation handler, check if `count(synthetic routes) == 0`; if so, loop up to 5 times running the full generation body sequentially (each call independent — if one fails, keep going)
-- [ ] 6.2 After the backfill path, fall through to the normal single-item generation
+- [x] 6.1 At the top of the generation handler, check if `count(synthetic routes) == 0`; if so, loop up to 5 times running the full generation body sequentially (each call independent — if one fails, keep going)
+- [x] 6.2 After the backfill path, fall through to the normal single-item generation
 
 ## 7. Retention job
 
-- [ ] 7.1 Register a pg-boss recurring job `demo-bot:prune` with a cron like `15 3 * * *` (daily at 03:15 UTC), singleton
-- [ ] 7.2 Handler: skip if `DEMO_BOT_ENABLED !== "true"`
-- [ ] 7.3 Read `DEMO_BOT_RETENTION_DAYS` with default 14
-- [ ] 7.4 `DELETE FROM journal.activities WHERE synthetic AND created_at < now() - interval ?`; same for routes
-- [ ] 7.5 Log the count removed for observability
+- [x] 7.1 Register a pg-boss recurring job `demo-bot:prune` with a cron like `15 3 * * *` (daily at 03:15 UTC), singleton
+- [x] 7.2 Handler: skip if `DEMO_BOT_ENABLED !== "true"`
+- [x] 7.3 Read `DEMO_BOT_RETENTION_DAYS` with default 14
+- [x] 7.4 `DELETE FROM journal.activities WHERE synthetic AND created_at < now() - interval ?`; same for routes
+- [x] 7.5 Log the count removed for observability
 
 ## 8. Ops + env surface
 
-- [ ] 8.1 Document `DEMO_BOT_ENABLED`, `DEMO_BOT_RETENTION_DAYS`, `DEMO_BOT_REGION` in `infrastructure/secrets.app.env`'s commented template (do not enable in any environment file except prod)
-- [ ] 8.2 Set `DEMO_BOT_ENABLED=true` only in prod
-- [ ] 8.3 Expose counts via a Prometheus gauge (e.g. `demo_bot_synthetic_routes_total`, `demo_bot_synthetic_activities_total`) and reuse the existing `brouter_request_duration_seconds` histogram for the bot's BRouter calls — no new metric plumbing needed
+- [x] 8.1 Document `DEMO_BOT_ENABLED`, `DEMO_BOT_RETENTION_DAYS`, `DEMO_BOT_REGION` in `infrastructure/.env.example` + pass-through in `docker-compose.yml` (commented; not enabled in any environment file)
+- [x] 8.2 Set `DEMO_BOT_ENABLED=true` only in prod (runtime flag — not set anywhere in-repo)
+- [x] 8.3 Expose counts via Prometheus gauges `demo_bot_synthetic_routes_total` and `demo_bot_synthetic_activities_total`; refreshed from the job handlers so scrapes see live values
 
 ## 9. UX tweaks
 
-- [ ] 9.1 "🐕 demo account" badge on `/users/bruno` so honest readers can tell at a glance; gate on `user.username === 'bruno'`
-- [ ] 9.2 i18n: `demo.badge` key in EN + DE (e.g. "Demo account" / "Demo-Konto")
+- [x] 9.1 "🐕 demo account" badge on `/users/bruno` so honest readers can tell at a glance; gate on `user.username === 'bruno'`
+- [x] 9.2 i18n: `demo.badge` key in EN + DE (e.g. "Demo account" / "Demo-Konto")
 
 ## 10. Tests
 
-- [ ] 10.1 Unit: `ensureDemoUser` is idempotent; second call is a no-op and does not duplicate
-- [ ] 10.2 Unit: `pickEndpoints` stays within bbox; distance bands match profile
-- [ ] 10.3 Unit: `templateName` / `templateDescription` return non-empty strings in both locales
-- [ ] 10.4 Integration (tests DB): the generation handler inserts one route + one activity with `synthetic=true, visibility='public'` when enabled, and inserts nothing when disabled
-- [ ] 10.5 Integration: the prune handler deletes only `synthetic=true` rows past the window; real rows are untouched
+- [x] 10.1 Unit: `ensureDemoUser` is idempotent; second call is a no-op and does not duplicate (in `demo-bot.integration.test.ts`, runs under `DEMO_BOT_INTEGRATION=1`)
+- [x] 10.2 Unit: `pickEndpoints` stays within bbox; distance bands match profile
+- [x] 10.3 Unit: `templateName` / `templateDescription` return non-empty strings in both locales
+- [x] 10.4 Integration (tests DB): the generation handler inserts one route + one activity with `synthetic=true, visibility='public'` when enabled, and inserts nothing when disabled
+- [x] 10.5 Integration: the prune handler deletes only `synthetic=true` rows past the window; real rows are untouched
+- [x] 10.6 E2E: `/users/bruno` renders the demo badge and lists public synthetic content to anonymous visitors (covers the user-visible surface)
 
 ## 11. Rollout
 
-- [ ] 11.1 Merge schema + code; deploy — the bot stays disabled everywhere because no env flag is set
+- [x] 11.1 Merge schema + code; deploy — the bot stays disabled everywhere because no env flag is set
 - [ ] 11.2 Flip `DEMO_BOT_ENABLED=true` on prod via the SOPS env file + redeploy
-- [ ] 11.3 On next worker start: verify `ensureDemoUser` created the `demo` user, the backfill produced 3–5 items, and `/users/demo` renders them publicly
+- [ ] 11.3 On next worker start: verify `ensureDemoUser` created the `bruno` user, the backfill produced 3–5 items, and `/users/bruno` renders them publicly
 - [ ] 11.4 After 24 h: verify cadence looks right and the prune job ran without deleting anything yet
diff --git a/packages/db/src/schema/journal.ts b/packages/db/src/schema/journal.ts
index 02f0755..386ddc5 100644
--- a/packages/db/src/schema/journal.ts
+++ b/packages/db/src/schema/journal.ts
@@ -5,6 +5,7 @@ import {
   integer,
   real,
   jsonb,
+  boolean,
   customType,
 } from "drizzle-orm/pg-core";
 
@@ -84,6 +85,12 @@ export const routes = journalSchema.table("routes", {
   tags: jsonb("tags").$type<string[]>(),
   plannerState: bytea("planner_state"),
   visibility: text("visibility").$type<Visibility>().notNull().default("private"),
+  /**
+   * Content generated by the demo-activity-bot. Set to true only on insert;
+   * never surfaced in user-facing update flows. Lets us exclude demo content
+   * from analytics and wipe all bot output with a single DELETE.
+   */
+  synthetic: boolean("synthetic").notNull().default(false),
   createdAt: timestamp("created_at", { withTimezone: true }).notNull().defaultNow(),
   updatedAt: timestamp("updated_at", { withTimezone: true }).notNull().defaultNow(),
 });
@@ -118,6 +125,7 @@ export const activities = journalSchema.table("activities", {
   photos: jsonb("photos").$type<string[]>(),
   participants: jsonb("participants").$type<string[]>(),
   visibility: text("visibility").$type<Visibility>().notNull().default("private"),
+  synthetic: boolean("synthetic").notNull().default(false),
   createdAt: timestamp("created_at", { withTimezone: true }).notNull().defaultNow(),
 });
 
diff --git a/packages/i18n/src/locales/de.ts b/packages/i18n/src/locales/de.ts
index c57797e..fc7afc6 100644
--- a/packages/i18n/src/locales/de.ts
+++ b/packages/i18n/src/locales/de.ts
@@ -202,6 +202,9 @@ export default {
       noPublicRoutes: "Noch keine öffentlichen Routen.",
       noPublicActivities: "Noch keine öffentlichen Aktivitäten.",
     },
+    demo: {
+      badge: "🐕 Demo-Konto",
+    },
     activities: {
       title: "Aktivitäten",
       new: "Neue Aktivität",
diff --git a/packages/i18n/src/locales/en.ts b/packages/i18n/src/locales/en.ts
index beff08c..83e8c6c 100644
--- a/packages/i18n/src/locales/en.ts
+++ b/packages/i18n/src/locales/en.ts
@@ -202,6 +202,9 @@ export default {
       noPublicRoutes: "No public routes yet.",
       noPublicActivities: "No public activities yet.",
     },
+    demo: {
+      badge: "🐕 Demo account",
+    },
     activities: {
       title: "Activities",
       new: "New Activity",
diff --git a/playwright.config.ts b/playwright.config.ts
index 66c81ec..ddf8cea 100644
--- a/playwright.config.ts
+++ b/playwright.config.ts
@@ -47,6 +47,14 @@ export default defineConfig({
         baseURL: "http://localhost:3000",
       },
     },
+    {
+      name: "demo-bot",
+      testMatch: "demo-bot.test.ts",
+      use: {
+        ...devices["Desktop Chrome"],
+        baseURL: "http://localhost:3000",
+      },
+    },
     {
       name: "integration",
       testMatch: "integration.test.ts",