36b9b6b382
Design direction: D1 warmth + D3 lightness (warm off-whites, sage green, Outfit + Geist Mono). Includes desktop + mobile HTML mockup, 5 logo concepts, and 33 implementation tasks across 7 phases. Logo decision: Waypoint Dot mark (3 connected dots) + wordmark combo. Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
231 lines
12 KiB
HTML
231 lines
12 KiB
HTML
<!DOCTYPE html>
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<html lang="en">
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<head>
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<meta charset="UTF-8">
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<meta name="viewport" content="width=device-width, initial-scale=1.0">
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<title>trails.cool — Logo Concepts</title>
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<link href="https://fonts.googleapis.com/css2?family=Outfit:wght@300;400;500;600;700&family=Geist+Mono:wght@400;500&display=swap" rel="stylesheet">
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<style>
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body { background: #F5F2EB; font-family: 'Outfit', sans-serif; color: #1A1916; padding: 40px; }
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h1 { font-size: 24px; font-weight: 300; margin-bottom: 8px; }
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.subtitle { color: #9A9484; font-size: 14px; margin-bottom: 48px; }
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.grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(320px, 1fr)); gap: 40px; }
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.concept { background: #FAF8F4; border: 1px solid #DDD9D0; border-radius: 12px; padding: 32px; }
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.concept h2 { font-size: 16px; font-weight: 600; margin-bottom: 4px; }
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.concept p { font-size: 13px; color: #5C5847; margin-bottom: 24px; }
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.sizes { display: flex; align-items: end; gap: 32px; flex-wrap: wrap; }
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.size-label { font-size: 11px; color: #9A9484; font-family: 'Geist Mono', monospace; text-align: center; margin-top: 8px; }
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.size-group { display: flex; flex-direction: column; align-items: center; }
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.wordmark { display: flex; align-items: center; gap: 10px; }
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.wordmark-text { font-family: 'Outfit', sans-serif; }
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.wordmark-text .brand { font-weight: 700; }
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.wordmark-text .tld { font-weight: 300; color: #5C5847; }
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hr { border: none; border-top: 1px solid #DDD9D0; margin: 48px 0; }
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.on-dark { background: #1A1916; border-radius: 8px; padding: 20px; display: inline-flex; align-items: center; gap: 10px; margin-top: 16px; }
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</style>
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</head>
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<body>
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<h1>trails.cool — Logo Concepts</h1>
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<p class="subtitle">5 directions. Sage green (#4A6B40) on warm off-white. Avoiding mountain silhouettes (AllTrails territory).</p>
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<div class="grid">
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<!-- 1. ROUTE TRACE -->
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<div class="concept">
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<h2>1. Route Trace</h2>
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<p>An organic curved line — the shape of a real route. Suggests movement, planning, flow.</p>
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<div class="sizes">
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<div class="size-group">
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<svg width="128" height="128" viewBox="0 0 128 128" fill="none">
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<path d="M20 95 C35 95, 40 30, 55 30 S75 70, 85 50 S100 15, 110 25" stroke="#4A6B40" stroke-width="5" stroke-linecap="round" fill="none"/>
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<circle cx="20" cy="95" r="5" fill="#4A6B40"/>
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<circle cx="110" cy="25" r="5" fill="#4A6B40"/>
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</svg>
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<div class="size-label">128px</div>
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</div>
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<div class="size-group">
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<svg width="48" height="48" viewBox="0 0 128 128" fill="none">
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<path d="M20 95 C35 95, 40 30, 55 30 S75 70, 85 50 S100 15, 110 25" stroke="#4A6B40" stroke-width="7" stroke-linecap="round" fill="none"/>
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<circle cx="20" cy="95" r="7" fill="#4A6B40"/>
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<circle cx="110" cy="25" r="7" fill="#4A6B40"/>
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</svg>
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<div class="size-label">48px</div>
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</div>
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<div class="size-group">
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<svg width="24" height="24" viewBox="0 0 128 128" fill="none">
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<path d="M20 95 C35 95, 40 30, 55 30 S75 70, 85 50 S100 15, 110 25" stroke="#4A6B40" stroke-width="12" stroke-linecap="round" fill="none"/>
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<circle cx="20" cy="95" r="10" fill="#4A6B40"/>
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<circle cx="110" cy="25" r="10" fill="#4A6B40"/>
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</svg>
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<div class="size-label">24px</div>
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</div>
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</div>
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<div class="wordmark" style="margin-top: 24px;">
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<svg width="28" height="28" viewBox="0 0 128 128" fill="none">
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<path d="M20 95 C35 95, 40 30, 55 30 S75 70, 85 50 S100 15, 110 25" stroke="#4A6B40" stroke-width="8" stroke-linecap="round" fill="none"/>
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<circle cx="20" cy="95" r="8" fill="#4A6B40"/>
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<circle cx="110" cy="25" r="8" fill="#4A6B40"/>
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</svg>
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<span class="wordmark-text" style="font-size: 22px;"><span class="brand">trails</span><span class="tld"> .cool</span></span>
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</div>
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</div>
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<!-- 2. CONTOUR RING -->
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<div class="concept">
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<h2>2. Contour Ring</h2>
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<p>Topographic contour lines seen from above. Says "terrain" without being a mountain.</p>
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<div class="sizes">
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<div class="size-group">
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<svg width="128" height="128" viewBox="0 0 128 128" fill="none">
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<ellipse cx="64" cy="64" rx="50" ry="40" stroke="#4A6B40" stroke-width="3.5" transform="rotate(-8 64 64)"/>
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<ellipse cx="64" cy="64" rx="34" ry="26" stroke="#4A6B40" stroke-width="3.5" transform="rotate(-8 64 64)"/>
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<ellipse cx="64" cy="64" rx="16" ry="11" stroke="#4A6B40" stroke-width="3.5" transform="rotate(-8 64 64)"/>
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</svg>
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<div class="size-label">128px</div>
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</div>
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<div class="size-group">
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<svg width="48" height="48" viewBox="0 0 128 128" fill="none">
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<ellipse cx="64" cy="64" rx="50" ry="40" stroke="#4A6B40" stroke-width="5" transform="rotate(-8 64 64)"/>
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<ellipse cx="64" cy="64" rx="34" ry="26" stroke="#4A6B40" stroke-width="5" transform="rotate(-8 64 64)"/>
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<ellipse cx="64" cy="64" rx="16" ry="11" stroke="#4A6B40" stroke-width="5" transform="rotate(-8 64 64)"/>
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</svg>
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<div class="size-label">48px</div>
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</div>
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<div class="size-group">
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<svg width="24" height="24" viewBox="0 0 128 128" fill="none">
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<ellipse cx="64" cy="64" rx="50" ry="40" stroke="#4A6B40" stroke-width="8" transform="rotate(-8 64 64)"/>
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<ellipse cx="64" cy="64" rx="34" ry="26" stroke="#4A6B40" stroke-width="8" transform="rotate(-8 64 64)"/>
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</svg>
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<div class="size-label">24px</div>
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</div>
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</div>
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<div class="wordmark" style="margin-top: 24px;">
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<svg width="28" height="28" viewBox="0 0 128 128" fill="none">
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<ellipse cx="64" cy="64" rx="50" ry="40" stroke="#4A6B40" stroke-width="5" transform="rotate(-8 64 64)"/>
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<ellipse cx="64" cy="64" rx="34" ry="26" stroke="#4A6B40" stroke-width="5" transform="rotate(-8 64 64)"/>
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<ellipse cx="64" cy="64" rx="16" ry="11" stroke="#4A6B40" stroke-width="5" transform="rotate(-8 64 64)"/>
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</svg>
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<span class="wordmark-text" style="font-size: 22px;"><span class="brand">trails</span><span class="tld"> .cool</span></span>
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</div>
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</div>
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<!-- 3. WAYPOINT DOT -->
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<div class="concept">
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<h2>3. Waypoint Dot</h2>
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<p>Three connected dots — the core gesture of the app. Place waypoints, get a route. Most ownable.</p>
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<div class="sizes">
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<div class="size-group">
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<svg width="128" height="128" viewBox="0 0 128 128" fill="none">
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<path d="M28 90 C45 90, 50 50, 64 45 S85 70, 100 35" stroke="#4A6B40" stroke-width="4" stroke-linecap="round" fill="none"/>
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<circle cx="28" cy="90" r="10" fill="#4A6B40"/>
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<circle cx="64" cy="45" r="10" fill="#4A6B40"/>
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<circle cx="100" cy="35" r="10" fill="#4A6B40"/>
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<text x="28" y="94" text-anchor="middle" fill="#FAF8F4" font-family="Outfit" font-weight="600" font-size="13">1</text>
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<text x="64" y="49" text-anchor="middle" fill="#FAF8F4" font-family="Outfit" font-weight="600" font-size="13">2</text>
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<text x="100" y="39" text-anchor="middle" fill="#FAF8F4" font-family="Outfit" font-weight="600" font-size="13">3</text>
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</svg>
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<div class="size-label">128px</div>
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</div>
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<div class="size-group">
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<svg width="48" height="48" viewBox="0 0 128 128" fill="none">
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<path d="M28 90 C45 90, 50 50, 64 45 S85 70, 100 35" stroke="#4A6B40" stroke-width="6" stroke-linecap="round" fill="none"/>
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<circle cx="28" cy="90" r="12" fill="#4A6B40"/>
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<circle cx="64" cy="45" r="12" fill="#4A6B40"/>
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<circle cx="100" cy="35" r="12" fill="#4A6B40"/>
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</svg>
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<div class="size-label">48px</div>
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</div>
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<div class="size-group">
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<svg width="24" height="24" viewBox="0 0 128 128" fill="none">
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<path d="M28 90 C45 90, 50 50, 64 45 S85 70, 100 35" stroke="#4A6B40" stroke-width="10" stroke-linecap="round" fill="none"/>
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<circle cx="28" cy="90" r="14" fill="#4A6B40"/>
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<circle cx="64" cy="45" r="14" fill="#4A6B40"/>
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<circle cx="100" cy="35" r="14" fill="#4A6B40"/>
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</svg>
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<div class="size-label">24px</div>
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</div>
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</div>
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<div class="wordmark" style="margin-top: 24px;">
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<svg width="32" height="28" viewBox="0 0 128 128" fill="none">
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<path d="M28 90 C45 90, 50 50, 64 45 S85 70, 100 35" stroke="#4A6B40" stroke-width="6" stroke-linecap="round" fill="none"/>
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<circle cx="28" cy="90" r="11" fill="#4A6B40"/>
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<circle cx="64" cy="45" r="11" fill="#4A6B40"/>
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<circle cx="100" cy="35" r="11" fill="#4A6B40"/>
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</svg>
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<span class="wordmark-text" style="font-size: 22px;"><span class="brand">trails</span><span class="tld"> .cool</span></span>
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</div>
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</div>
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<!-- 4. ELEVATION MARK -->
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<div class="concept">
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<h2>4. Elevation Mark</h2>
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<p>A mini elevation profile — the signature feature of the app. Not a mountain, it's data.</p>
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<div class="sizes">
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<div class="size-group">
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<svg width="128" height="128" viewBox="0 0 128 128" fill="none">
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<path d="M16 90 L30 75 L45 80 L60 50 L75 55 L90 30 L105 45 L112 40" stroke="#4A6B40" stroke-width="5" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
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<path d="M16 90 L30 75 L45 80 L60 50 L75 55 L90 30 L105 45 L112 40 V100 H16 Z" fill="#4A6B40" opacity="0.1"/>
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<line x1="16" y1="100" x2="112" y2="100" stroke="#4A6B40" stroke-width="2" opacity="0.3"/>
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</svg>
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<div class="size-label">128px</div>
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</div>
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<div class="size-group">
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<svg width="48" height="48" viewBox="0 0 128 128" fill="none">
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<path d="M16 90 L30 75 L45 80 L60 50 L75 55 L90 30 L105 45 L112 40" stroke="#4A6B40" stroke-width="7" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
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<path d="M16 90 L30 75 L45 80 L60 50 L75 55 L90 30 L105 45 L112 40 V100 H16 Z" fill="#4A6B40" opacity="0.1"/>
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</svg>
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<div class="size-label">48px</div>
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</div>
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<div class="size-group">
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<svg width="24" height="24" viewBox="0 0 128 128" fill="none">
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<path d="M16 90 L40 60 L64 70 L90 30 L112 45" stroke="#4A6B40" stroke-width="12" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
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</svg>
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<div class="size-label">24px</div>
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</div>
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</div>
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<div class="wordmark" style="margin-top: 24px;">
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<svg width="36" height="24" viewBox="0 0 128 128" fill="none">
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<path d="M16 90 L30 75 L45 80 L60 50 L75 55 L90 30 L105 45 L112 40" stroke="#4A6B40" stroke-width="6" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
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<path d="M16 90 L30 75 L45 80 L60 50 L75 55 L90 30 L105 45 L112 40 V100 H16 Z" fill="#4A6B40" opacity="0.1"/>
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</svg>
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<span class="wordmark-text" style="font-size: 22px;"><span class="brand">trails</span><span class="tld"> .cool</span></span>
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</div>
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</div>
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<!-- 5. WORDMARK ONLY -->
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<div class="concept">
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<h2>5. Wordmark Only</h2>
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<p>No mark. The typography IS the brand. The dot in ".cool" is the visual anchor.</p>
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<div class="sizes">
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<div class="size-group">
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<span style="font-family: 'Outfit'; font-size: 42px; letter-spacing: -0.5px;">
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<span style="font-weight: 700; color: #4A6B40;">trails</span><span style="font-weight: 300; color: #9A9484;"> .cool</span>
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</span>
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<div class="size-label">large</div>
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</div>
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<div class="size-group">
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<span style="font-family: 'Outfit'; font-size: 22px; letter-spacing: -0.3px;">
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<span style="font-weight: 700; color: #4A6B40;">trails</span><span style="font-weight: 300; color: #9A9484;">.cool</span>
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</span>
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<div class="size-label">medium</div>
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</div>
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<div class="size-group">
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<span style="font-family: 'Outfit'; font-size: 14px;">
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<span style="font-weight: 700; color: #4A6B40;">t</span><span style="font-weight: 300; color: #9A9484;">.c</span>
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</span>
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<div class="size-label">favicon</div>
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</div>
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</div>
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<div class="on-dark">
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<span style="font-family: 'Outfit'; font-size: 22px; letter-spacing: -0.3px;">
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<span style="font-weight: 700; color: #6A8B5E;">trails</span><span style="font-weight: 300; color: #9A9484;">.cool</span>
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</span>
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</div>
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<div class="size-label" style="text-align: left; margin-top: 4px;">on dark</div>
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</div>
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</div>
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</body>
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</html>
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